Digital Marketing Heytech

  Conversion When a visitor takes the desired action while visiting your site, it is called conversion. This can be a purchase, membership signup, download or registration for newsletter. Impressions This term is used to define the number of times a company’s ad will appear to its target audience. Impression could also be related to a website and the number of times the web page appear in total. Example of how impressions work : 1 visitor could view 5 pages which would create 5 impressions. 2 visitors could view 5 pages which would generate 10 impressions. Keyword A keyword is word or phrase that your audience uses to search for relevant topics on search engines. If you are a flower shop, a relevant keyword could be “ Buy Red Roses ” [short keyword] or “ Looking to purchase roses from a flower shop ” [long tail keyword] Organic Traffic This is traffic that is generated to your website which is generated by a Search Engine. This could be traffic from Google, Yahoo or Bing. It’s also...

  1. CTR – Click-Through Rate   Click-through Rate identifies the percentage of people who click on link. Usually placed in an email, an ad, website page… etc. The higher the CTR percentage, the more people went through. CTR is extremely important for many parts of the Digital world. 2. CPA – Cost per Acquisition Cost per Acquisition is a pricing model where companies are charged by advertising platforms only when leads, sales or conversions are generated. It’s been around for awhile but has been generating much more traffic as a common pricing model in late 2013 and early 2013. Best part about CPA is you are only charged for the results that you want. 3. CPC – Cost per Click Cost per Click is a pricing model where companies are charged by publishers for every click people make on a displayed/test ad which leads people to your company’s website (hopefully to a landing page!). 4. CPM – Cost per Thousand Cost per Thousand is a pricing model where advertising impressions are purc...

  “When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” –  Ted Rubin

  “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” –David Meerman Scott

  “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” One of the few certainties in digital marketing is change. So, you can’t become complacent. But you also should count out previous successes. It’s a test and learn world.

  “Content is fire and social media is acting like gasoline for it”.