Web marketing is about delivering useful content!
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”
–David Meerman Scott
ROI of Social Media!
“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin
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