SEO, SEM, SERP

 

SEO – Search Engine Optimization

Search Engine Optimization is a way a company optimizes its webpage allowing the website to rank higher on a search engine’s results page (SERP). The higher your ranking, typically more traffic is generated (if the keyword has traffic) and more targeted traffic.

SEM – Search Engine Marketing

Search Engine Marketing is a way companies can get higher placement on search engines by bidding on search terms.

SERP – Search Engine Results Page

Search Engine Results Page is the list of results provided by a search engine after a search query is made. Essentially, if you are looking for where your website ranks for “Best Digital Marketing Agency” a SERP report will let you know that your website is ranked #4. Meaning that your website is in the Fourth position (1st page).